When it comes to video, you can engage your audience using more words, more message, and more entertainment while taking up less time and getting your point across just a little bit better, making it no wonder why video is the new smash hit when it comes to online marketing for businesses of any size. In many instances, a video will allow you to fit all of the information of a large content piece into a 30 second to 1 minute piece of entertainment, and you can still engage while using this social marketing platform.
YouTube is the ultimate when it comes to social media and viral marketing, and you can even create your videos on YouTube and share them with your audiences using Twitter, Facebook, Google +, or any other social media platform your business prefers to use. When your audience watches your videos, they can then react to them and communicate with you using YouTube or any number of other social media websites you choose to share your video on, giving you a way to communicate and engage on multiple platforms using a single tool!
If you’re looking to try out something a little different, you can also make mini-videos with Vine, Instagram or Snapchat. Vine is a big deal right now, and the mini-videos that you can create using the platform are kept short, sweet, and very watchable. For businesses trying to reach younger audiences or millennials, Vine is a valuable resource that should never be skipped over!
For those looking for that viral factor, or that little something special that makes your video one that your audience can’t help but share, you’ll want to get creative no matter which video platform you choose to use or share on. In truth, nobody really knows what will “go viral” and what won’t, but the one thing that all viral videos have in common is some type of creativity. Is your video funny? Is it quirky? Does it have an emotional impact? These are all things that you’ll want to think about if you’re looking to make a video begging to be shared.
We can help you figure out how to best produce video’s for Vine, Instagram or Snapchat and also work with Lanakila Productions, an award winning video production company based in Los Angeles.