Small business owners are well aware of how influential social media channels are in driving traffic for online companies. Although many approaches to the use of this medium for promotion can mirror traditional campaigns, there are some pointers to be aware of in order to make the most of the outlet. Even if an entrepreneur is only maintaining presence on several of the social networks, making sure to manage this presence wisely can still boost traffic and sales.
Where Does Your Target Audience “Hang Out”?
This is possibly one of the more important questions to ask when launching a social media campaign. While the approach for reaching the right clients can be similar to traditional advertising endeavors, social media platforms do offer the benefit of analytics, which can give a quicker read on how well the marketing is making an impact on traffic and sales. For this reason, it may be necessary to research which channels similar businesses are using for their online marketing, since this offers an appropriate starting place to launch.
It will also be necessary to utilize the analytics in order to determine what type of impact the marketing is having and how much traffic and revenue these outlets are driving. Analytics are great tools for decision making, as they offer owners a nearly real-time feedback for the different changes that are being made with online marketing. This can also help to further determine where to reach target audiences, and it also gives insight on how they are responding to the tactics.
How Relevant Is Your Content?
Regardless of whether businesses are launching an extensive campaign on a number of social networks, or are simply relying on a few of the powerhouse platforms like Facebook, LinkedIn, and Google+, the quality and freshness of the postings will also play a large part in promoting online presence. This will involve staying on top of the regularity and applicability of the content that is being posted, to ensure that followers are always engaged.
While the relevance of the content will also be an aspect of what is being posted, the upkeep is equally important. At Socialnesss, we often see companies that start out by flooding all the social media networks at once, but later find that this makes it more difficult to maintain their presence on all the networks at once.
Smaller businesses may find it more profitable to stay strongly focused on only one or two outlets, in order to keep the quality of the online presence more consistent. Conversely, businesses that can allocate the time to maintaining more networks can take advantage of that ability, but a good rule of thumb is to refresh posts at least once a week on each of the networks.
Ultimately, it can take some trial and error to come upon the ideal equation for suing content and social media platforms for online marketing. Part of the winning combination will be a factor of experience, but having the right knowledge and guidance about these channels can also improve results. The Smart Social Solution is one way for businesses to gain the education that is necessary to make the most of online marketing through social media outlets.