When it comes to your leads, are you really treating them like you should? We believe that attracting great potential leads is only the first step. Once you have them, you need to be willing to devote plenty of time to nurturing them, developing a strong relationship that will not only turn leads to conversions, but into loyal customers or clients who keep coming back. And one of the best ways to go about doing that is with automated email sequences.
This type of email marketing is just what it sounds like – a type of marketing that is largely automated and that relies on you to formulate your overall strategy and craft the appropriate emails. Those emails are then sent out on a periodic basis as you dictate, delivering email messages to the inboxes of your clients however you intended them to arrive.
Some of the standout ways to use this method include the following.
- Meet And Greet – When someone signs up for your newsletter or provides email information through social media, polls, contests, and other means, you need to begin with the automatic email greeting. This initial process involves sending out one to three ‘getting to know you’ emails that thank them for their interest and then invite them to learn more about you.
- Content Drip – This is one of the best sequences, and one that fits easily into the meet and greet strategy. Essentially, you have a set of emails that you have written ahead of time that are then sent to the subscriber on a previously set schedule. Instead of just sending out constant promotions, these emails provide tips, news, and information that then helps translate your relationship with them into sales.
- Cart Abandonment Correction – If you see that a transaction has been canceled at some point in the shopping cart or checkout sequence, you’ll need to start taking steps to correct it. A simple, automated email will check in with them to see what’s wrong, and even offer them a small gift or a discount on their initial order to help make it more likely that they want to head back and complete the sale.
Once you have converted a lead into an actual client, depending on your type of business you can also send automated messages to activate clients who haven’t used your service or made a purchase recently.
All in all, using automatic email sequencing can have a tremendous impact on your ability to nature your leads and transfer them into reliable, loyal customers. It all starts with the process of figuring out just what you need to do, and crafting the emails. Our team can help with this, so contact us today to learn more about setting up your own automatic email sequences.