Technology allowed us to explore different avenues in establishing a business. This means that many small business owners who have a traditionally local clientele are also facing greater competition from the access that is granted to a variety of similar companies. So how do we, smaller businesses, stand out using savvy online marketing tactics? Can we use specific tools or online marketing strategies? Yes we can! The use of online marketing for small businesses is an ideal tool for this practice, but many owners also begin to think globally when confronted with online marketing tactics. The problem in this is that it can also alter the initial focus of the company, and that can lead to a lack of clarity in terms of target clients and business goals.
Adapting To Many Changes
- Think local – search engines like Google and the social media platform of Google+ are beginning to use location criteria in accommodating queries. These types of groupings are also extending to Facebook and our favourite Instagram, and can allow local small businesses to capitalize on a market that is already present. By promoting on social media through location based marketing, your business is able to grow an online and real world community.
- Be personal – Twitter, Facebook, Instagram and Snapchat can be especially ideal for generating actual relationships with customers. The platforms allow for easy monitoring, and a few quick and individualized posts and responses can inform customers that the business focus is on them.
- Be a nice neighbor – placing a focus on the quality of the content of posts can be far more important than quantity. While it is important to keep online followers consistently engaged, small businesses also don’t want to inundate customers with what could be considered as spam. This means that having a distinct purpose and message with any posts can be integral to retaining this engagement. Think about what you set out to communicate and the visuals that fit with that strategy.
- Invite visitors – part of capitalizing on the use of social media in a local market does come from highlighting that accessibility. Encouraging traffic in the real world results from the invitations that are extended through the social media community.
- Stay active – while this does include regular monitoring of the boards and pages that you manage, it also includes linking with community social media outlets, including local business associations and municipal initiatives for regional growth. By establishing this strong local connection through online means, it provides further exposure to the intended audience.
Ready to take your small business online marketing strategy to the next level? With our Smart Social Solution, you will be able organize your focus on online marketing while still highlighting involvement in the regional community. This improves visibility across the channels, and takes a streamlined and familiar approach to these new outlets. Contacting us today can help you get the attention you want for your small business.